In the B2C marketers seem to have a better Telemarketing List understanding of how they can reflect customer wishes in their marketing communications. And until last year you could well substantiate this sentiment by pointing to the better open and Telemarketing List click ratios of the B2C campaigns. However, this is no longer the case since 2021. The Telemarketing List Click Through Rate or CTR (clicks divided by the number of emails delivered) even reached a score of 8.96% in B2B last year.
Such a high click rate has never been seen Telemarketing List before. Not even in B2C. Dutch Email Marketing Benchmark 2022: CTR in B2B and the B2C For example: a B2B marketer who delivers an email to, for example, 12,500 contacts managed to entice an average of 916 contacts to click in 2019 and no fewer than 1,120 contacts in 2021. That is an Telemarketing List increase in the click rate of about 22% in just a few years. In the benchmark you therefore also read 'that the marketers and communication specialists who work in B2B deserve a Telemarketing List compliment for all their hard work'.
But where the B2B deserves a compliment, Telemarketing List the B2C has to work. The CTR in 2021 stood at a historically low 7.93%. And if you compare the clicks to the number of opened emails, you see a decrease. Fortunately it is less sharp. In Telemarketing List2020, the so-called Click To Open Rate or CTO averaged 17.57% and last year 17.03%. Please note: the B2B again shows better figures here. The CTO in B2B in 2021 averaged 21.17%. And for the Telemarketing List opens, the picture for the B2C is fortunately slightly rosier. For the opens, there is a difference between 40.61% and 40.19%.